Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16)
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Customer Review
Best Book I've read on Focus Groups
This was the most helpful book I read on focus groups and helped me survive my dissertation. It is short and to the point and easy to understand if you don't have a lot of qualitative research experience. It is well organized and leads you through the entire process of focus groups, highlighting choices I never even though from an objective point of view, instead of only advocating one side. I liked that he presents reasons for an against each method or decision and allows you to make the choice about what is going to be best for your project. I wish it had a little more about the details of analyzing the data though. It seems more focused on the how tos of and decisions about actually conducting focus groups and less on analyzing the data. A great, short practical resource for the how tos though!
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Great
This is in reference to the Second Edition because I had read some bad reviews about the Third Edition. It's clear and to the point. Information in other Focus Group books are covered, but without all the fluff.
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Product Description
The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
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Instructive and Helpful
Data collected from focus groups provide information that would otherwise be unknown. The author defines focus group sessions as "basically group interviews" (p. 9). He adds "The fundamental data that focus groups produce are transcripts of the group discussion" (p. 10). What a researcher finds in focus groups is interaction among the members that is not found in other forms of research. The first chapter covers the history of its use.Four aspects of group discussion are discussed:1. The observer is advised to pay close attention to the difference between what participants find interesting and what they find important.2. Note differences in perspectives as revealed through how questions are asked and answered.3. Observe areas of agreement and disagreement.4. Be aware that attempts to build consensus are found in group dynamics within focus groups.In general this book provides the basics of introducing researchers to the...
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